On-Demand Web Seminar  From passive user to engaged consumer: How to get employees to love their benefits all year

Hosted by Employee Benefit News & Employee Benefit Adviser

These are not your parents’ benefits. In the past few decades, things have changed…a lot. We’ve seen new iterations of plans designed to contain costs while delivering quality. New voluntary coverages emerge to fill the gaps. Individuals can now pick and choose from a growing and ever-more-complex menu of choices.


Unfortunately, employees don’t really understand their benefits, and the more choices they have, the more inertia comes into play, encouraging them to stick with the options they know best.

How do we change the landscape so employees become enlightened and able to engage in benefits behaviors that will help them live better, with more financial stability? In this free one-hour on-demand session, professionals will learn:

  • How basic concepts from behavioral economics can help us understand why the way we describe and deliver benefit choices contributes to poor decision-making, and how to improve.
  • The reason all employees have the same potential to be great benefits consumers.
  • Which of our “best practices” are contributing to poor employee outcomes instead of alleviating them.

Don’t miss this unique opportunity to gain insights from industry experts on emerging ways to think about employee engagement, benefits delivery, and how to measure success.

Featured Presenters:

Rae Shanahan
Chief Strategy Officer
Businessolver
(Moderator)
Nataly Youssef
CEO
RECLAIM (MyA Health Inc.)
(Speaker)
Kent Rausch
Consumer Health and HSA Practice Leader
Businessolver
(Speaker)

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