The impact of consumerism on benefits strategy & selection

Complimentary Web Seminar
Available On-Demand
Hosted by Employee Benefit News and Employee Benefit Adviser

In a world where we can chose from hundreds of bottled waters and thousands of television channels, it should come as no surprise that digitally empowered and connected consumers are looking for choice when it comes to their health care and benefits as well. Enabled by mobile and social access, consumers are researching, evaluating, and personalizing their choices for services, treatments, and providers; asking questions of their doctors and insurers; and realizing they have power over these decisions.

So what does this movement mean for employee benefits?

This session will address how market leaders are leveraging technology, data, and content to challenge conventional thinking about the paradox of choice and the status quo in benefits delivery by empowering people to make their own benefits selections. Supported by real world data and case studies, we will delve into how:
  1. Consumerism is changing the way insurance carriers, consultants, and brokers customize, market, and deliver their solutions to consumers;
  2. Businesses that adopt direct-to-consumer benefits models are realizing unprecedented increases in the level of consumer engagement, trust, satisfaction, and perceptions of value;
  3. Employers are delivering more choice in response to the consumerism movement, and doing it in ways that are simple for employees.

Featured Presenters:

speaker speaker speaker speaker
Speaker:
Amy Radin
Principal
The Daily Innovator LLC
Speaker:
Alan Cohen
Chief Strategy Officer
and Co-Founder
Liazon
Speaker:
Stephen Diorio
Chief Analyst
The Forbes CMO Practice
Speaker:
Kathy Chambers
Director, Human Resources
Foreside Financial Group, LLC

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